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Business Opportunity Lead
 Principles of the Business Rule Approach by Ronald G. Ross, The Business Rule Approach represents a major paradigm shift in business-system design and development. Employing a business-driven approach, the use of business rules has been proven to enhance the effectiveness, flexibility, and efficiency of business systems. The technology is appropriate for any kind of organization, and is especially well suited for development in the rapidly expanding Web services industry. Written by the world's leading expert in business rules theory and technology, "Principles of the Business Rule Approach is appropriate for business and technical professionals, as well as academics. It serves as a concise introduction and tutorial, presenting understandable explanations and practical techniques. This book explores the rationale behind business rules, as well as the many opportunities presented by this innovative new approach. It explains key business-rule concepts and offers experience-based best practices for expressing business rules. In addition, the book looks at the role of business rules within the context of a wider trend towards model-based development and offers an accessible introduction to the underlying theory of business rules and notation. Topics covered include How the Business Rule Approach is changing the face of business and opening new areas of opportunity The direct impact of business rules on IT projects Organizing basic business knowledge Understanding business structure and processes Working successfully with BRS RuleSpeak, TM including rule categories and sentence patterns for rule statements Expressing business logic using decision tables An in-depth look at fact models Theoretical foundations, including formal constraints andpredicates Numerous appendixes address specific topics in business rule technology, such as the Pattern-R approach and notation, evaluating the truth value of a rule, IF...THEN syntax, and more.
 Business Agility: Mobile Business Strategies for 21st Century Companies and Markets by Nicholas D. Evans, Achieving Enterprise Value through the Strategic Use of Mobile and Wireless Technologies M-Business is your chance to achieve unprecedented agility throughout your organization--and to deliver extraordinary value to customers, wherever and when-ever they want it. In "Business Agility," Nicholas D. Evans shows you exactly how to transform the promise of M-Business into profitable reality. Drawing on lessons learned by leading M-Business implementers in many industries, Evans walks through every stage of the successful M-Business initiative: design, process models, architecture, and, above all, execution. Along the way, he helps you identify your best M-Business opportunities for employees, partners, and customers; clear away key process and technology obstacles; and avoid the pitfalls of M-Business technology selection. Whether you're an executive, entrepreneur, strategic planner, technical decision-maker, architect, developer, or consultant, Business Agility delivers your action plan for M-Business success.Combining process agility with technical agility: the next business revolutionA complete strategic roadmap for profiting from M-Business technologiesDesigning and architecting a winning M-BusinessTransform your goals into a working framework that's flexible enough to changeSelecting the right M-Business applicationsEvaluating business intelligence, sales and field force automation, CRM, supply chain tools, and other key M-Business solutionsReal case studies, real metrics: delivering on the promise of M-BusinessFrom eBay to Office Depot, hospitality to hardware: how leading companies are profiting right nowM-Business: the long viewPreviewing tomorrow's devices, networks,standards, and applications-and preparing for themAdvance raves for Business Agility..."The promise is that new wireless technologies can have a profound and dramatic effect on business-from general productivity increases to improved customer satisfaction.
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